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Fighting food misinformation with Robbie Lockie of the Freedom Food Alliance

April 29, 2024

00:00 / 01:04

Robbie Lockie is co-founder of Plant-Based News and has just launched the Freedom Food Alliance, which fights misinformation and empowers people with the best science and expert alliances to create meaningful societal change.


In this episode, we talked about:


๐ŸŒฑ The deceptive tactics used by the meat and dairy industries to discredit plant-based alternatives


๐ŸŽ™๏ธ Celebrity influence in promoting a plant-based lifestyle, featuring the likes of Alicia Silverstone and Joaquin Phoenix, including running Jamie Oliverโ€™s online presence back in the day 


๐ŸŒ The Plant Based Treaty, a global initiative to shift away from animal-based food systems and restore ecosystems  


๐Ÿ” The challenges and opportunities in the plant-based food industry, including the move towards fewer and more natural sounding ingredients


As discussed in the episode, the Plant Based News Podcast had some interviews with famous vegans. Here are a few of them:


Megadeth Drummer Dirk Verbeuren


"Bones and Allโ€ author Camille Deangelis


Actor Alicia Silverstone


Conservationist, anthropologist and activist Jane Goodall


#futurefood #plantbased #climatetech


Promo partner for this episode is Grizzle, helping B2B ClimateTech companies generate demand and customers through high-quality content, social media, and SEO services. 

Podcast listeners can book a free consultation here.


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