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The guru of alt proteins himself, with Bruce Friedrich of the Good Food Institute

23. Januar 2024

00:00 / 01:04

Bruce Friedrich is the founder and president of the Good Food Institute and the reason I invest in alternative proteins. I was driving through the hills of Umbria listening to podcasts and an interview with Bruce came on. An hour later I was enthralled and had found my calling. It really was as simple as that. 

I talked with Bruce about the outlook for investment in alt proteins, the nature of the industry, why it's so crucial to the fight against climate change, and how he is able to keep his cool with all the trolls out there. And finally got to thank him for being such a major influence in my life.

#altproteins #climatechange #climatetech #futurefood #foodtech


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