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With tactics from Napoleon to Netflix, Glenn Hurowitz of Mighty Earth is on a mission to save the world

13. November 2023

00:00 / 01:04

Glenn Hurowitz is Founder & CEO of Mighty Earth, which aspires to be the most effective environmental advocacy organization in the world. Based on the work I’ve seen them do so far, I think they’re pretty damn close to achieving that.

Glenn founded Mighty Earth after recognizing a need for an entrepreneurial, results-focused organization working on the biggest problems that aren’t getting enough attention. Chief among these is nature, which Glenn says is 37% of the solution to climate change but gets only 3% of the funding. They aim to be agile, and to take the best of the business world, classical military strategy, and social change theory to run transformative campaigns.

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